Most Popular Local Search Terms on Yellow Pages

Here are some insights into the Yellow Pages most popular search terms.

During 2007, over 3.8 billion searches were conducted on yellow pages search portals.

NOTE: This includes search results that Yellow Pages provided to Google, Yahoo, Bing and other popular search engines).

Following are a list of the most popular search terms used for local search according to a study created by the Yellow Pages Association.

1. Restaurants
2. Physicians & Surgeons
3. Hotels
4. Auto Repairing & Service
5. Florists-Retail
6. Auto Dealers-New & Used
7. Dentists
8. Auto Parts & Supplies – New & Used
9. Beauty Salons
10. Hospitals

The demographics of Yellow Pages searchers:

63% female
89%, aged 25-64, 54% college graduates, 42% have lived at the same address for 10+ years