Most Popular Local Search Terms on Yellow Pages

Here are some insights into the Yellow Pages most popular search terms.

During 2007, over 3.8 billion searches were conducted on yellow pages search portals.

NOTE: This includes search results that Yellow Pages provided to Google, Yahoo, Bing and other popular search engines).

Following are a list of the most popular search terms used for local search according to a study created by the Yellow Pages Association.

1. Restaurants
2. Physicians & Surgeons
3. Hotels
4. Auto Repairing & Service
5. Florists-Retail
6. Auto Dealers-New & Used
7. Dentists
8. Auto Parts & Supplies – New & Used
9. Beauty Salons
10. Hospitals

The demographics of Yellow Pages searchers:

63% female
89%, aged 25-64, 54% college graduates, 42% have lived at the same address for 10+ years

Business Leads – What Are People Really Doing With Their Data?

As a leader in Web Scraping Software business Since 2009, and with thousands of customers using our software, we’ve come to learn a few things about our customers and what they do with our software.

The main reason for our studies have been to better understand our customers’ needs so we can provide better services and solutions to help extend value to our users.

In the last few months, we’ve been asking our users what they do with our Yellow Pages Scraping software and here’s what we found:

We have two primary versions of our software….

YellaBot PRO & YellaBot GOLD

YellaBot PRO is our main software while YellaBot GOLD is a special version intended for business professionals who want to ramp up their scraping to the next level by automating many of the features PRO users do manually.

Here are the results of our research for each of our software versions:

YellaBot PRO

As you can see, our customers have five primary uses for Yellow Pages and Business Directory data.

  • Build Sites & Online Business Directories – 29% of users
  • Collecting Business Phone Numbers for Cold Calling22% of users
  • Collecting Email Addresses for Email Marketing – 19% of users
  • Collecting Mailing Addresses for Direct Mail Campaigns – 17% of users
  • Offering Professional Scraping Services for Businesses – 11% of users
  • *Other – 1% of users

*Other = URL Scraping, Any purpose not listed above

YellaBot GOLD

Next, we researched our GOLD users to find what they’re up to.

  • Build Sites & Online Business Directories – 40% of users
  • Collecting Business Phone Numbers for Cold Calling33% of users
  • Collecting Email Addresses for Email Marketing – 9% of users
  • Collecting Mailing Addresses for Direct Mail Campaigns – 7% of users
  • Offering Professional Scraping Services for Businesses – 11% of users
  • *Other – 1% of users

What’s interesting is the noticeable differences between what PRO users and GOLD users are doing with their data.

For some reason, more site builders, directory builders and cold callers choose to scale their scraping efforts vs email marketers, direct mail marketers and professional scraping service providers.

For now, I’ll leave it to you to interpret the results of the research.

Sometimes following the trends can clue us in to what’s working better than what we may be doing currently.

Moving Forward – What’s next?

Here at YellaBot.com, we will continue to find out more by asking more questions and continuing to interact with our customers. As we discover new information, we will pass it on to you.

Until next time, take care.